Randy Weflen is a custom wooden surfboard-maker based on Vancouver Island. His brand, Wefi Surfboards needed a new identity.

Weflen's new logo comprises a sophisticated wordmark that reflects the quality of the surfboards he shapes. The collateral produced utilizes desaturated photography to highlight the manufacturing process and the boards themselves.

“…wow man. It’s stunning!
So stoked on it.”

— Randy Weflen